How to choose a creative digital agency

digital agency, creative digital agencyHiring a digital design agency is a big commitment in terms of cost and trust. Knowing you’re hiring the right creative digital agency offers peace of mind. Not all digital marketing agencies are made equal, so how do you know which agency to choose?

Do you have experience in our sector?

Many businesses make the mistake of assuming sector experience is essential. Over the years we’ve worked with all sorts of different clients, yet sector experience is actually less important than you might think. The real question is “do you know how to reach my target market?”. Effective communication is down to utilising the right channels to clearly convey a compelling proposition. And the key to effective communication is understanding your audience, not necessarily the specific sector you work in.

Who is going to manage my account?

It’s important that you feel comfortable with the way your agency works. Some clients prefer a single point of contact, others would rather to speak directly with the person working on their project right now. The right digital design agency will have systems and processes in place that enable them to operate a flexible business structure so they can easily adapt to accommodate your preferred way of working.

Can you delivery an integrated campaign?

There’s no use launching just a website. In a world where technology evolves at a fast pace, it’s important to ensure your digital strategy encompasses all relevant platforms. That means embracing social media as well as other networks that give your business or brand a voice. Your brand should use platforms that let you interact and mingle with your customers and prospective clients.

Before you hire a digital design agency, be sure to think about the above points carefully. It’s vital that your agency can embrace all media channels and deliver a memorable brand experience.

Call us today to see what we could do for your brand:

London office: +44 (0) 20 7036 0603

Maidenhead office: +44 (0)1628 823 007