Print Design: Tips for Designers

silverstone outdoor billboardThe digital age is upon us. Everywhere you look there are television screens, super-size flat screen displays and dynamic billboard presentations. Despite this world of digital advertising, good old printed materials are still holding ground.

Nothing beats the look and feel of a well-designed, expertly printed flyer or leaflet. The same goes for corporate literature, product packaging and event materials. We offer a print management service that caters for brands and businesses with their finger on the pulse of print; it’s alive and kicking!

trend in crowd leaflet

We’re a professional print design agency offering a range of digital printing services and we would like to share with you some tips for designers to consider.

  • Learn to use grids:

    They help you to achieve the perfect balance, ensuring the overall layout looks pleasing to the eye. Grids help designers when it comes to things like alignment and spacing too.

  • Get your head around typography:

    It’s the practice involved with organising and arranging copy, as well as choosing an appropriate typeface. Different type styles have different personalities, the majority of the time it makes sense to use a font that’s clear and easy to read. Take some time to research your market place and use a font family. Font choice can make or break your design, and ultimately the overall print campaign.

  • Admire the finish:

    Have you considered print finishing options? You don’t get a choice of finishes with digital design, your website is served up to visitors on whatever device they happen to be using. With printed materials you have the luxury of materials and textures to choose from. It’s not just the design itself that’s important, it’s the little things like the finish that make print design more tactile and interesting.

If you’re seeking a print management company with a track record of delivering results, we can help you. Why not talk to us now about the digital printing services that we offer?

Advertisements

Brand design and development: Plan for the future

The 25 Club BrandingThere are lots of companies out there that have yet to truly embrace the digital age. Is yours one of them? Start to plan for the future, today. Planning ahead involves looking at the different design services out there and finding an experienced branding company that you can work with on a long-term strategy to deliver your goals.

Bring your brand to life

Brochure-style websites are no longer effective. The truth is, they’ve never really been effective. If you’re not willing to put the time and effort into developing an engaging website, your competitors will. As internet connection speeds get better across the UK — and the world — visitors are becoming accustomed to media-rich websites that “wow” and impress them in equal measure. You can’t just build a website for your brand, you need to build a website that personifies your brand. You need to bring your brand to life!

There are lots of ways to bring a brand to life on the web; you can employ the use of quirky graphics or a professionally produced video on your homepage. You can also bring your brand to life through the website’s layout and the vibe that you create on the site.

It’s important to remember that your website is an extension of your existing brand, it’s not a separate entity. Your website should personify your brand, but it also needs to remain consistent with the rest of your brand’s identity. Striking the balance between giving your brand a personality and remaining consistent across the board isn’t difficult, we have lots of experience when it comes to offering integrated branding services.

Is your website still current?

Web design trends are evolving constantly. Even if you have embraced the digital age by investing in a website, it’s important to ensure your site remains ahead of the curve. Nowadays, a website is a strong reflection on a brand itself. If your website isn’t up to scratch then it could be harming your brand’s overall image, as opposed to enhancing it.

As we offer a range of branding services across many channels, we know what it takes to give a brand a personality online, a personality that visitors resonate with. Have you hired a branding company yet?

Our top 6 future web design trends

website design agencyAs a web design agency, it’s our job to look to the future as trends come and go like the latest fashion. Look at any website that was considered ‘cutting-edge’ two years ago and the chances are it’ll feel out-dated and obsolete today. If you want to communicate a fresh and progressive image to your clients, it’s important for your company or brand to keep abreast of the very latest web design techniques and stay ahead of the game.

Here are our six predictions for the future:

  1. More experiments, greater freedom:

    Advances in browser technology have enabled developers to experiment more with typography. Now it’s possible to personalise your design with a range of different web fonts that give you greater control over type on the web. It’s more practical than ever for developers to create completely bespoke solutions that give visitors a consistent brand experience.

  2. Increased use of social media:

    It has never been easier to connect with your potential customers and clients in real-time. Social media has revolutionised digital marketing and the way we live our lives. It’s essential for brands and businesses to join social platforms as part of a greater content marketing strategy. Targeting users on social platforms with high quality, information-rich content is a great way to stoke interaction, start a debate and drive traffic to your website.

  3. More speed, more videos:

    With the advent of 4G internet, web design in London has changed forever. The capital is one of the first areas in the UK to benefit from the speed that 4G connectivity boasts, allowing developers more freedom to produce data intensive websites bursting with functionality. Of course, one of the biggest up and coming trends is the increased use of video. Publishing a short and professional video about your business or brand is a great way to engage users the second they hit your website.

  4. Simplicity:

    As a direct consequence of faster connection speeds, websites could easily become more crowded with media, widgets and distractions. It will be harder for visitors to decipher the message that websites are trying to convey. For that reason, we will witness an emergence of websites that go against the grain by taking a simple approach. They’ll be minimalistic, straight to the point and refreshingly different from the rest of the pack.

  5. Quality over quantity:

    Website visitors want quality content, not pages upon pages of supplementary information. The only way to engage users on your website is to give them what they want, which means working on concise, quality content that gets straight to the point.

  6. No mobile, just responsive:

    In the past, companies have developed dedicated mobile websites. As screen sizes continue to diversify it’s becoming harder for web design companies to tailor their websites to a specific screen resolution. In most cases, the best way forward is fully responsive web design, where sites look great on any screen whether they’re viewed on the smallest smartphone or the biggest desktop flat screen display.