As a web design agency, it’s our job to look to the future as trends come and go like the latest fashion. Look at any website that was considered ‘cutting-edge’ two years ago and the chances are it’ll feel out-dated and obsolete today. If you want to communicate a fresh and progressive image to your clients, it’s important for your company or brand to keep abreast of the very latest web design techniques and stay ahead of the game.
Here are our six predictions for the future:
More experiments, greater freedom:
Advances in browser technology have enabled developers to experiment more with typography. Now it’s possible to personalise your design with a range of different web fonts that give you greater control over type on the web. It’s more practical than ever for developers to create completely bespoke solutions that give visitors a consistent brand experience.
Increased use of social media:
It has never been easier to connect with your potential customers and clients in real-time. Social media has revolutionised digital marketing and the way we live our lives. It’s essential for brands and businesses to join social platforms as part of a greater content marketing strategy. Targeting users on social platforms with high quality, information-rich content is a great way to stoke interaction, start a debate and drive traffic to your website.
More speed, more videos:
With the advent of 4G internet, web design in London has changed forever. The capital is one of the first areas in the UK to benefit from the speed that 4G connectivity boasts, allowing developers more freedom to produce data intensive websites bursting with functionality. Of course, one of the biggest up and coming trends is the increased use of video. Publishing a short and professional video about your business or brand is a great way to engage users the second they hit your website.
As a direct consequence of faster connection speeds, websites could easily become more crowded with media, widgets and distractions. It will be harder for visitors to decipher the message that websites are trying to convey. For that reason, we will witness an emergence of websites that go against the grain by taking a simple approach. They’ll be minimalistic, straight to the point and refreshingly different from the rest of the pack.
Quality over quantity:
Website visitors want quality content, not pages upon pages of supplementary information. The only way to engage users on your website is to give them what they want, which means working on concise, quality content that gets straight to the point.
No mobile, just responsive:
In the past, companies have developed dedicated mobile websites. As screen sizes continue to diversify it’s becoming harder for web design companies to tailor their websites to a specific screen resolution. In most cases, the best way forward is fully responsive web design, where sites look great on any screen whether they’re viewed on the smallest smartphone or the biggest desktop flat screen display.