Brand design and development: Plan for the future

The 25 Club BrandingThere are lots of companies out there that have yet to truly embrace the digital age. Is yours one of them? Start to plan for the future, today. Planning ahead involves looking at the different design services out there and finding an experienced branding company that you can work with on a long-term strategy to deliver your goals.

Bring your brand to life

Brochure-style websites are no longer effective. The truth is, they’ve never really been effective. If you’re not willing to put the time and effort into developing an engaging website, your competitors will. As internet connection speeds get better across the UK — and the world — visitors are becoming accustomed to media-rich websites that “wow” and impress them in equal measure. You can’t just build a website for your brand, you need to build a website that personifies your brand. You need to bring your brand to life!

There are lots of ways to bring a brand to life on the web; you can employ the use of quirky graphics or a professionally produced video on your homepage. You can also bring your brand to life through the website’s layout and the vibe that you create on the site.

It’s important to remember that your website is an extension of your existing brand, it’s not a separate entity. Your website should personify your brand, but it also needs to remain consistent with the rest of your brand’s identity. Striking the balance between giving your brand a personality and remaining consistent across the board isn’t difficult, we have lots of experience when it comes to offering integrated branding services.

Is your website still current?

Web design trends are evolving constantly. Even if you have embraced the digital age by investing in a website, it’s important to ensure your site remains ahead of the curve. Nowadays, a website is a strong reflection on a brand itself. If your website isn’t up to scratch then it could be harming your brand’s overall image, as opposed to enhancing it.

As we offer a range of branding services across many channels, we know what it takes to give a brand a personality online, a personality that visitors resonate with. Have you hired a branding company yet?

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