Choosing the right creative agency or branding consultancy can be a challenge, particularly if you have not had much experience working with the design industry, but it is possible to compare the top design agencies and find the right one for your needs with these simple tips.
- Decide what you want from your creative partners before you begin your search. The right agency for you will depend on whether you are looking for a branding consultancy to reinvigorate your image, to launch a new product or to expand your online presence. Create a brief explaining exactly what you need, including your aims, target audiences, and estimated budget, so that you begin your search with a clear idea of the services that you require and what you want your creative agency to achieve.
- Research the top design agencies before you approach anyone. Use their websites, marketing material and examples of previous projects to learn about their services and style. Check their experience working with similar projects and businesses in your area, and ask for personal recommendations from others in your industry. Compare what is available in terms of the type of agency you would like to work with and your needs for the specific project, and draw up a shortlist of your favourites.
- Contact your chosen agencies to discuss your needs in more detail before committing to a relationship. Try to speak to members of the design team who would be working on your project, so that you can find out how well you work together. If you are still undecided, consider asking your top design agencies to pitch you their ideas in response to your brief. Judge the results carefully, by quality not volume, looking for an agency that is sensitive to your needs and which has produced work that feels right for your business.
- Once you have decided which branding consultancy or design service you wish to use, make sure you maintain a good working relationship by setting out your terms clearly at the outset and ensuring that you communicate well and open yourself up to their ideas. A successful project depends on input from both sides, so make sure you choose an agency that you will be able to work with closely. If you have the right chemistry, your relationship could last through many years of successful projects.