Depending on who you ask, you’ll get many different answers when it comes to the most important element of good web design. On the one hand, it’s quite a subjective area, on the other, there are some things that we can all agree on. Typography, for example, is an element which, when it’s done well, you barely notice it, but if it’s done badly it can ruin an entire website. For this reason and more, typography could easily be one of the most essential components of any good website.
Why typography matters
If your design services company is involved in building your website, one of the first things that they’ll settle on is the font family they’ll use across the site. It really is that important. Ask any web agency and they’ll likely tell you the same thing; good typography improves legibility of a site, making it easier to use, which leads to a more successful outcome when it comes to conversions. It’s not the whole picture, but it helps.
Sites live and die by typography
It doesn’t matter how great your colour scheme is, how sharp your copy is, or how eye-catching your images are. If your design services company has chosen to include the wrong typography, it can ruin everything. Of course it’s an aesthetic choice, but don’t forget that it has to be read and understood by a wide range of potential customers. If a percentage of them find the content difficult to read then you’re in trouble.
Typography: the bottom line
Any web agency worth their salt will always recommend a time-tested and well-used typography choice. It’s always a good idea to ‘beta test’ your font choice, for both body copy and headers. Different people read in different ways, but one thing is vital to remember: the right choice of font and typeface can make your website something truly special. So whatever you do, don’t skimp on web typography. Buy the right fonts!