How to create a successful work process

Today’s web design agencies have to move faster than ever in order to stay ahead of the game. This is due to fierce competition in the industry, but also because deadlines and clients’ requirements are becoming increasingly demanding. One major part of achieving good results is based on how people work together. Are the processes in place helping teams move forward or do they create more barriers? We’ve compiled a list of ideas to help streamline and improve work processes in order to help achieve better results:

Use meetings to improve the design agency’s work flow:

  • When it comes to meetings, the emphasis should be on quality rather than quantity. People often complain that too many meetings take place in their web agency. This is a sign that clear objectives are not being defined and important decisions are not being made.
  • Identify the meeting’s objectives and arrange its schedule based on the decisions that need to be reached.
  • Once the decisions needed are clear, only invite the people that can add value to the meeting; the people who have the power to action the decisions, and the ones that can help the decision process through their knowledge or role.

design flow, work process flow

Make your processes work harder for your business:

  • Turn your process around so that end users are involved in the development and design of products or services. Their perspective will allow the agency to gain an invaluable advantage.
  • For specific projects to move forward, create a core team with a maximum of 7 people to make key decisions. Once the important decisions have been made, the core team can delegate tasks to as many people as needed to complete the project.
  • Avoid using meetings to become an expert on the issue. Brush up on the necessary knowledge first, then have a meeting to solve the issue.

Use risk assessment to create better processes:

  • If you base the design process on short and measurable experiments, risks will be managed more effectively.
  • Use lighter, less costly developments based on technologies such as HTML before committing to more expensive development solutions.
  • Use a base scenario that will help to visualise the solution such as: our (customer) wishes to solve this (issue) and we believe that this (solution) is the answer. We will know we have succeeded when (measured goal).
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