Top tips to improve your brand on-line

branding, how to build brand onlineThe majority of businesses have an online presence that allows potential customers to interact with the brand in some way; the most successful ones certainly do. To stand out from the competition, you must embrace all the tools at your disposal. When you approach a brand consultancy to help raise your profile, there are some key points they will consider.

Celebrate achievements

Highlighting your awards or accolades gives people confidence and adds credibility to your communications. If you’ve been praised for customer service, innovation or quality, it’s always worth shouting about.

Customer satisfaction

Potential customers want to know that your former customers have been satisfied with your service. This can be achieved through customer testimonials, as well as by allowing users to review and rate their customer experience.

Free content

Place additional resources at your visitors’ disposal to give them more reason to return to your site, making it more likely that they’ll use your services. Resources to consider might include downloadable information, document templates or links to other resources.

Plain speech

It’s important to ensure you communicate your proposition in a clear fashion; try to avoid jargon or technical terminology that might be a barrier to some. A website shouldn’t be used as an opportunity to demonstrate how many of your industry’s buzzwords you know, but rather as a place for you to demonstrate what you can do for your customers.

Social media stats

Social media channels can be really effective communication tools. Including links to your social media accounts can encourage engagement through a number of different platforms. It’s important to be smart with social media tools, they need to be used productively — there’s no point in having a Twitter account that’s inactive.

If your business works with a digital agency, it is important to consider all of the points above. Having a clear understanding of the essential tools for brand communication will give you the confidence to engage with an agency that can help you to achieve your vision.

5 Elements of Web User Interface Design Best Practice

ui design, design servicesWhen a user visits a website, certain elements will make them feel comfortable about using it. Potential customers will make a judgement about your website within seconds, so your chosen website design company will follow a number of key rules to optimise the user experience.

Clarity

All elements of the user interface should be clear and intuitive. If the user is unsure what to expect from any of them, such as a misleading or obscure icon, they may not have the confidence to click — they’re more likely to move onto another site, that has an interface that seems more familiar or easier to navigate.

Action

The user needs to be guided toward the action you would prefer them to take. For example, if that action is to provide some information then the text field in which you would like them to type needs to be clearly labelled. It sounds obvious, but explaining exactly what’s required from the user will only improve the overall user experience.

Guidance

In much the same vein, a direct invitation to do something is likely to yield greater results than simply presenting the opportunity. If you would like the user to enter their comments, a simple instruction such as ‘Enter your message here.’ will encourage that action.

Context

An important part of the web designer’s role is to ensure that user interface elements are clear; any functionality should always be intuitive and obvious to the user. For example, placing controls close to the element they affect makes good design sense.

Feedback

If the interface provides feedback on interactions, the user will feel confident they’ve achieved the desired outcome. An example of this might be a message such as ‘Your email has been sent’; this provides clear confirmation and the user can continue.

These five steps are vital elements in user interface design. An agency offering professional design services should adhere to these principles in order to provide you with the best solution, allowing you to do the same for your own customers.