Over the last 5 years, mobile devices have taken centre stage from a growth point view compared to desktops. Statistics show that their use is spreading faster than desktop use at its peak. So amongst the latest mobile sector facts and figures, which ones really stand out?
A few years ago, reading emails used to be an activity limited to the office or home. Now it seems that these boundaries have been truly obliterated with over half of worldwide email opens (51%) taking place on mobile devices during the December 2013 holidays (Source: Return Path). According to a study undertaken by Litmus, last year, 43% of emails were opened in mobile devices. This is expected to rise to more than 50% in 2014.
According to a recent study by Comscore, mobile commerce spending totaled $4.7 billion in the 2nd quarter of 2013. M-Commerce grew by about 24% compared to the previous year. In the 1st half of the year, spending on mobile devices represented 10% of total digital commerce.
By the end of 2012, there were over 2.4 billion Internet users globally, which represents an 8% growth compared to the previous year. Mobile users on the other hand grew by about 30% with a total of 1.5 billion subscribers worldwide (source: M.Meeker).
As more people are browsing the internet on the move, mobile internet traffic rose from 0.9% to 15% of worldwide internet traffic between 2009 and 2013 (2013 Internet Trends, KPCB)
Mobile devices winners
In 2013, around 1 billion smartphones were sold globally. Google’s Android OS was the most popular device, except in the US where Apple’s IOS topped the charts in terms of sales.
To get more information about how mobile web traffic is growing , visit our visual presentation on “Time to get responsive“.