Top Web Design Trends For 2015

design trends 2015

As any web design company worth its salt knows, design trends can vary widely from year to year. 2014 saw a lot of focus placed on mobile technologies, with designers everywhere seeking new and better ways to optimise their sites for use on mobile and tablet devices; other trends included flat design, minimalist navigation and an increase in video and moving backgrounds.

So, what new trends and innovations do we anticipate in the year ahead? In this article we highlight 7 features that you can expect to see featuring on a website near you.

Video content

There’s been a recent upsurge in sites using video to promote their services; from infomercials to product demonstrations, websites are increasingly offering visual content to captivate their visitors. With many people switching to fibre optic broadband and faster online services, now is the time to deliver engaging video content.

Hidden navigation

By de-cluttering the screen, designers can maximise space to deliver content. Navigation menus that slide in or are activated by a roll-over or click are making a return to websites, particularly on the mobile viewport where space is at a premium.

Ghost buttons

Ghost Buttons are have certainly become more popular recently, subtle links to pages that blend into the overall page design. Often just a simple transparent shape with no fill and just a keyline — hence the name — these links help to create a more minimalist design. The style is quite popular on visual websites that make use of full-screen photography.

Parallax scrolling

The parallax effect has been around for sometime now, but it has become more popular in web design recently. Web designers are using the effect in scrolling sites to introduce a sense of depth and and create 3D effects. It can be an effective way of driving users through a narrative or storyline on visiting your site. Definitely a trend that’s set to continue in 2015.

Designs for larger screens

If 2014 was the year of mobile websites, could 2015 be the year of the big screen? With web0-ready TVs becoming more prevalent, designers are having to consider people surfing the web on large TVs or projector screens? Designing for the larger screen requires a different approach, which is sure to become more widespread in the years ahead.

Dynamic content

Imagine being able to deliver unique content that’s relevant to individual visitors. Dynamic content can be really powerful and engaging, as long as you have accurate information about your audience. Being able to deliver content in this manner is the future of the web, which could have a tremendous effect on conversation rates.

Colour co-ordination

Brands can certainly benefit from our emotional response to colour. Your branding consultancy can help to establish a colour palette, or perhaps theme your site around an existing identity. Whether you go for neutral tones with an accent colour, or a rainbow of colour, it’s important to get it right.

As 2015 unfolds, it’s going to be interesting to see which of these trends become common practice and which ones are phased-out by new ideas or advances in web technology.

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From innovative to overused: 5 design trends to avoid in 2015

web design trendsTrends in website design change from year to year. Yet in an age of unrivalled digital creativity there are many elements and styles applied by creative design services which reappear in hundreds of places; what was once an innovative or new take on web design can become omnipresent and stale very quickly. In this article we take a look at 5 of the main design elements which were used – and overused – in 2014.

1. Dull typefaces

In the good old days when websites were in their infancy, everyone used the same two or three typefaces, and there’s been an unfortunate return to those days – whether it’s seen as good practice to throw some Arial or Courier fonts at your homepage, it is dull to view, dull to read and definitely lacks both creativity and imagination. Sure it may look functional, but often a website is used to generate interest or lead to a purchase – and few things are less appealing than dull blocks of text that look like they’ve been reproduced from a technical manual!

2. Use of stock photos

Few things are as big a turn off as seeing the same imagery used across hundreds of websites. In an age where digital photography is ubiquitous and cameras and phones can deliver great images in seconds, why pay to use the same stock photos as everyone else?

3. Making your site compatible on all systems

Internet usage on mobile platforms has now grown to the point where it has started to outstrip conventional desktop or laptop browsing – from smartphones to iPads and other tablets, users are accessing content in increasing ways. Any good website design agency will push its abilities at making sites compatible on all devices, yet sometimes websites that have been optimised to work on all platforms can lose that extra sparkle. There are lots of ways to scale and deliver content; don’t dumb down your site simply to tick the compatibility box.

4. Full screen photos

Full screen images on specialist photography sites can look incredible, selling a product or an ethos most effectively. Using a full screen photo on your law school page or a site advertising accountancy services – perhaps not. This is one growing trend that really ought to be restricted to where it works best.

5. Load screens

Broadband and network access has generally become faster year on year; with ever more savvy designers and programmers who know how to write efficient code, why on earth would a website take so long to load that you’d need to show the visitor a loading screen? Sort out your code, optimise your imagery, and get back to basics!

With a little care and attention, it’s easy to produce a dynamic, exciting website which not only adheres to correct standards and good design principles but doesn’t simply become another formulaic web presence. One or two of the elements discussed here are appropriate for certain types of website, but think carefully before incorporating them on a site which could be better served with other designs or features.

Our top 6 future web design trends

website design agencyAs a web design agency, it’s our job to look to the future as trends come and go like the latest fashion. Look at any website that was considered ‘cutting-edge’ two years ago and the chances are it’ll feel out-dated and obsolete today. If you want to communicate a fresh and progressive image to your clients, it’s important for your company or brand to keep abreast of the very latest web design techniques and stay ahead of the game.

Here are our six predictions for the future:

  1. More experiments, greater freedom:

    Advances in browser technology have enabled developers to experiment more with typography. Now it’s possible to personalise your design with a range of different web fonts that give you greater control over type on the web. It’s more practical than ever for developers to create completely bespoke solutions that give visitors a consistent brand experience.

  2. Increased use of social media:

    It has never been easier to connect with your potential customers and clients in real-time. Social media has revolutionised digital marketing and the way we live our lives. It’s essential for brands and businesses to join social platforms as part of a greater content marketing strategy. Targeting users on social platforms with high quality, information-rich content is a great way to stoke interaction, start a debate and drive traffic to your website.

  3. More speed, more videos:

    With the advent of 4G internet, web design in London has changed forever. The capital is one of the first areas in the UK to benefit from the speed that 4G connectivity boasts, allowing developers more freedom to produce data intensive websites bursting with functionality. Of course, one of the biggest up and coming trends is the increased use of video. Publishing a short and professional video about your business or brand is a great way to engage users the second they hit your website.

  4. Simplicity:

    As a direct consequence of faster connection speeds, websites could easily become more crowded with media, widgets and distractions. It will be harder for visitors to decipher the message that websites are trying to convey. For that reason, we will witness an emergence of websites that go against the grain by taking a simple approach. They’ll be minimalistic, straight to the point and refreshingly different from the rest of the pack.

  5. Quality over quantity:

    Website visitors want quality content, not pages upon pages of supplementary information. The only way to engage users on your website is to give them what they want, which means working on concise, quality content that gets straight to the point.

  6. No mobile, just responsive:

    In the past, companies have developed dedicated mobile websites. As screen sizes continue to diversify it’s becoming harder for web design companies to tailor their websites to a specific screen resolution. In most cases, the best way forward is fully responsive web design, where sites look great on any screen whether they’re viewed on the smallest smartphone or the biggest desktop flat screen display.